Author name: Mike SEO

Relevancy Engines: The New Core of MarTech in the AI Age

In the ever-changing world of online marketing, the advantage goes to those that can relate to the audience on a personal level. The advent of artificial intelligence has fundamentally reshaped this dynamic, propelling relevancy to the forefront of every successful strategy. You see, in the vast ocean of online information, if your message isn’t relevant, it’s […]

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MarTech Series’s Marketing Technology Highlights of The Week Featuring NiCE, Movable Ink, Adobe and more in martech!

Catch up on the latest in martech from Adobe’s new AI enhancements to Movable Ink’s new autonomous capabilities in this weekly martech highlight: __________ Marketing and Marketing Tech Quote-of-the-Week! Brands looking to gain more traction in today’s ecosystem should keep one thing top of mind: quality. The quality of where the ads are appearing and […]

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Appcast Launches Recruiting Industry’s First Brand Marketing Solution with Unprecedented ROI Tracking

The company’s new solution, Appcast Brand Ads, engages and nurtures talent on social media platforms and proves the “halo effect” of brand advertising on recruitment marketing outcomes Appcast, the leading recruitment marketing platform powered by programmatic, announced the launch of Appcast Brand Ads, the recruiting industry’s first brand marketing solution that tracks to the hire. […]

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Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era via @sejournal, @siliconvallaeys

Google AI Mode redefines search with memory and conversation, prompting marketers to rethink ads, targeting, and monetization strategies.
The post Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era appeared first on Search Engine Journal.

Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era via @sejournal, @siliconvallaeys Read More »

5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience via @sejournal, @alexanderkesler

Want better B2B results? Combine traditional and digital marketing with AI, intent data intelligence, and geotargeting to enhance B2B buyer engagement.
The post 5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience appeared first on Search Engine Journal.

5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience via @sejournal, @alexanderkesler Read More »

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