Author name: Mike SEO

Yesterday’s CRM Can’t Win Today: How Top Teams Run Revenue

The average company is hemorrhaging over $2 trillion annually due to revenue leak. BCG The enterprise pipeline is leaking opportunities at every stage. This is primarily due to missed forecasts, poor handoffs, and stalled deals — and it’s happening in plain sight. This isn’t a people problem. It’s a system failure driven by outdated CRMs …

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RT @MikeMartinGB: If you sell anything and understand how to use this, then it will make you millions. If you don’t know how to use it, t…

RT @MikeMartinGB: If you sell anything and understand how to use this, then it will make you millions. If you don’t know how to use it, t… — Mike Martin (@MikeMartinGB) Jun 23, 2025 from Twitter https://twitter.com/MikeMartinGB June 23, 2025 at 03:55PM

RT @MikeMartinGB: If you sell anything and understand how to use this, then it will make you millions. If you don’t know how to use it, t… Read More »

Observation: Top 5 Online Marketing Mistakes in 2025

Marketers have more data, more channels, and more tools than ever before; yet, many still fall into critical traps that prevent campaigns from reaching their full potential. The landscape has undergone a fundamental shift over the past decade—organic reach is in steep decline, AI-generated content is raising audience expectations, and customer journeys are becoming increasingly …

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The State of E-Commerce Personalization in 2025: Where Brands Are Succeeding, Falling Short, and How AI Is Shaping the Future

We’ve come a long way from the days when Hello %%first_name%% passed for personalization. In today’s e-commerce landscape, consumers expect brands to deliver dynamic, relevant experiences tailored to their needs and behaviors across every touchpoint. Yet while technology — especially AI — has unlocked powerful new capabilities, many organizations are still grappling with how to …

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Basis Technologies Appoints Mark McEachran to Vice President of Product – DSP

Seasoned Advertising Software Architect Joins Basis to Lead Programmatic Strategy Basis Technologies , the industry’s leading advertising automation platform, announced the appointment of Mark McEachran to VP of product – DSP. Mark will lead product strategy and development for Basis’ DSP, leveraging his more than two decades of expertise in programmatic advertising, identity solutions, and […]

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