Author name: Mike SEO

LeapXpert, the leader in responsible business communication, announced a partnership with Iron Bow Technologies, a leading federal IT solutions provider, to deliver secure, compliant, and modern messaging solutions across U.S. government agencies. As federal teams modernize collaboration, the challenge isn’t adopting new tools but in doing so securely. Agencies must ensure communications through platforms like […]

Brands new to streaming advertising see up to 2.8 times higher brand recall and a 24% lift in purchase intent when pairing streaming TV ads with social media ads. Universal Ads, which enables brands of any size to create, buy, and measure ads across premium video, announced results of a study examining how exposure to advertising […]

Titan Operating System S.L. (Titan OS), the independent European Connected TV operating system, announced a new strategic partnership with MiQ, the global programmatic media partner. Through this collaboration, MiQ becomes the only managed service provider with access to Titan OS’ operating system-level intelligence, significantly expanding its European TV data footprint to more than 20 million […]

More than half of North Americans have lost trust in a company that delivers a poor experience or unclear communication As companies across sectors race to stimulate consumer loyalty and provide differentiation, customer communications and digital experiences are under-appreciated levers in unlocking customer satisfaction, according to the seventh annual CX and Communications Consumer Insights study by Broadridge […]

Salesforce , the world’s #1 AI CRM, announced it has completed its acquisition of Informatica, a leader in enterprise AI-powered cloud data management. The close of the acquisition brings Informatica’s rich data catalog, integration, governance, quality and privacy, metadata management, and Master Data Management (MDM) services to the Salesforce platform, establishing a unified and comprehensive […]

Northland & Companies and Revcord have launched a logger-agnostic program offering complimentary access to RevSync+ and ReVI. Agencies can explore AI-powered transcription, quality assurance, and analytics using their own recorded data, regardless of their existing logging system or hardware. Northland & Companies, a trusted provider of mission-critical recording solutions for more than 43 years, announced […]

Learn how to design a content strategy that compounds over time by aligning unique advantages, realistic execution, and community connection.
The post B2B Content Marketing Has Changed: Principles Of Good Strategy appeared first on Search Engine Journal.

Built on ActiveCampaign’s MCP server, the new integration lets marketers securely access, analyze, and take action on marketing data across campaigns and automations directly in Claude ActiveCampaign, a leading autonomous marketing platform, announced the launch of the first autonomous marketing connector for Anthropic’s Claude, now available in Claude’s Connector Directory. Through this integration, Claude users […]