Author name: Mike SEO

Enverus to acquire SBS to power AI-driven utility planning and engineering

Combination will bring intelligence and automation from CapEx strategy to engineering execution Enverus, the leading energy data analytics platform, announced that it has entered into a definitive agreement to acquire Spatial Business Systems (SBS), an AI-enabled intelligent design automation platform for electric and gas utilities, telecommunications providers, and engineering teams. To keep pace with load growth, […]

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Sanity Launches The AI Content Operating System for the AI Era

Most enterprise teams pushing into AI hit a wall, not because AI isn’t capable, but because the content foundation underneath (i.e., page-based systems storing blobs) wasn’t designed for this era. AI needs structure, relationships, governance, and real-time data. Sanity announces the evolution of its platform as the Content Operating System for the AI era: the intelligent […]

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Is Your Programmatic Floor Pricing Strategy Really Working? How to Measure What Drives Revenue Performance

This article explores how to measure the impact of floor pricing correctly, why common evaluation methods fail, and how revenue teams can regain strategic control over one of their most influential levers. Floor pricing is now standard practice in programmatic management. Most publishers I speak with have it in place. What deserves more scrutiny is […]

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