Author name: Mike SEO

RT @WiserFocus: Winner’s Curse – “If you win an auction, it’s probably because you overpaid.” — Mike Martin (@MikeMartinGB) Apr 28, 2025 from Twitter https://twitter.com/MikeMartinGB April 28, 2025 at 07:22AM

Advertisers will be able to reach the 300 million monthly active Thread users with Meta’s targeting capabilities.

OpenAI CEO Sam Altman has previously said he hates ads and he was concerned about products that manipulate the truth to suit advertisers.

YouTube’s AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands?

Google’s expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.

Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.

Google also reported that AI Overviews have 1.5 billion users – even though AI Overviews are a default search feature, not a product.

Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for better B2B results.

Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution.

Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping.