Author name: Mike SEO

Omada A/S (“Omada”), a global leader of Identity Governance and Administration (IGA), announced its dual recognition as a Leader and Emerging Innovator in the QKS Group SPARK Matrix™: Identity Governance and Administration, Q4 2025. The report evaluated leading IGA vendors based on their technology excellence and customer impact, highlighting Omada’s innovation, hybrid flexibility, and process-oriented implementation approach. Omada […]

Business Insider interviewed both SEOs and representatives from Google, Microsoft, and Perplexity on what it calls the “GEO rush." The rush for SEO companies or other companies to sell GEO (AI SEO) related services. There are quotes from Danny Sullivan from Google, Krishna Madhavan from Microsoft and more.

Google Ads may be rolling out a new metric named “Original Conversion Value." This shows the raw data before Google does anything with it.

Microsoft announced a number of new Microsoft Advertising features including Asset-level editorial review, Conversion Delay insights, callouts for Hotel Price Ads expansion and Microsoft Curate updates.

Last month, we covered how we saw an “Incentivized" label on some product reviews within Google Search. Now, Google is emailing merchants and advertisers notifying them that they must properly tag incentivized reviews for Google.

Google Ads is testing a share icon and button for hotel ads in the Google search results. When you click on the share icon, it lets you share the result with a friend.

Google released Gemini 3, its latest AI model, and it is already powering AI Mode in Google Search today. Sundar Pichai wrote Google is shipping Gemini 3 and that includes “Gemini 3 in AI Mode in Search with more complex reasoning and new dynamic experiences." "This is the first time we are shipping Gemini in Search on day one," he added.

AI has long driven PPC, yet success still depends on knowing where automation helps and where it hurts.
The post Should Advertisers Be Worried About AI In PPC? appeared first on Search Engine Journal.