Author name: Mike SEO

Marketing Technology For Banks: The Latest MarTech Tools Driving Banking Norms

Banks are investing heavily in modern marketing technology platforms to enhance marketing strategies, boost customer relationships, and automate tasks. In this evolving landscape, specialized martech for banking stands out as a powerful way to gather insights, customize experiences, and connect with customers through diverse channels. As marketing technology advances, financial institutions are finding new opportunities […]

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Wiland, Inc. Launches MarketSignals™ on Snowflake AI Data Cloud

Joint customers can drive more precise audience segmentation and increased marketing effectiveness with Wiland’s MarketSignals™. Wiland, Inc. has partnered with Snowflake to provide MarketSignals™ as a connected app on Snowflake. The application enables customers to seamlessly access enriched predictive consumer data, driving sharper audience segmentation, enhancing campaign performance, and streamlining marketing strategies within a secure, cloud-based platform. […]

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