We are less than a week after the Google March 2025 core update finished rolling out and we are seeing some heated volatility again, maybe more heated than what we saw during the last core update.
Google April Post Core Update Ranking Volatility Heats Up Read More »
Local Broadcast Companies Can Unify Linear and Digital Ad Sales, Trafficking and Operations to Accelerate Revenue Growth Operative, the preferred advertising management solution provider for the world’s leading media brands, announced the launch of AOS + OnAir Local, an AI-enabled, cloud-based, cross-platform advertising sales and trafficking platform that enables local broadcasters to optimize their traditional […]
Advertisers and agencies gain full visibility into how CTV viewers are converting JamLoop, the technology provider making CTV more accessible to advertisers and agencies, announced the launch of Attribution for clients using their demand-side platform to buy CTV. JamLoop developed the new capability in response to customers wanting to maximize exposure to their ads with […]
Attribution From JamLoop Launches, Providing Confidence in CTV Buying Read More »
Last November, Google began using AI to generate review summaries in Google Maps. Well, now they seem to be showing up in the local knowledge panels on the right side of the Google Search results page.
Google AI Review Summaries Now In Local Knowledge Panels Read More »
Google is testing promoting the Google Maps app in the desktop interface of Google Maps. Google is placing a little icon at the bottom left corner of the desktop interface that says “Mobile app." When you click on it, it takes you to an overlay that has links to the iOS or Android Google Maps app and a large QR to scan as well.
Google Maps Desktop Promoting Mobile App Read More »
Hornetsecurity to further extend its position as a European cybersecurity champion Hornetsecurity, a leading global provider of next-generation cloud-based security, compliance, backup, and security awareness solutions, has announced it has signed a definitive agreement to acquire Altospam, a French email cybersecurity company. The announcement was made at the Forum INCYBER Europe (FIC) in France, where […]
Hornetsecurity Group to acquire Altospam, a leading French email security provider Read More »
Plaid announced a new funding round that values the fintech company at less than half of its peak price tag four years ago.
Plaid raises funding at $6 billion valuation, enabling some employees to cash out Read More »
Micro conversions can fuel PPC success, but only if used correctly. Learn how to track, report, and optimize them for better campaign performance.
The post Ask A PPC: What Marketers Need To Know About Micro Conversions In Google Ads appeared first on Search Engine Journal.
Selling is easy when you believe in what you’re selling and care who you’re selling it to — Mike Martin (@MikeMartinGB) Apr 3, 2025 from Twitter https://twitter.com/MikeMartinGB April 03, 2025 at 11:57AM
Driven by changing customer expectations and fierce competition, eCommerce is moving at breakneck speeds. Merchants are no longer solely focused on building robust back-end systems; they are also prioritizing engaging, high-performing front-end experiences that spark meaningful conversations with customers. For many businesses, this has been a long-standing focus. However, what’s new is the concept of […]