DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap
Developed with Lumen Research, the launch brings DV Authentic Attention measurement to social platforms for the first time, now spanning Social, CTV, and the open web DoubleVerify , the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, announced the launch of DV Authentic Attention® for Social. The product will first […]