Author name: Mike SEO

Here is a recap of what happened in the search forums today…

Google has rolled out the new, more compact, menu bar for Google Merchant Center Next. This was part of a slew of user interface updates that Google has been slowly rolling out for Merchant Center Next over the past several months.

Google is testing another variation to the title links in the Google Search results – a light gray effect. So when you hover your mouse cursor over the snippet, the title link turns grayed and washed out.

Did you know Google can label some of the reviews in the product reviews section as “incentivized"? I am not sure I’ve seen this before, have you?

Barry Pollard from Google did a long explanation on Bluesky on why Google Search Console says an LCP is bad but the individual URLs are fine. I don’t want to mess it up, so I will copy what Barry wrote.

This week we covered the Google AI Mode news that it is more visual for many queries, including shopping queries. Google AI Mode agentic capabilities can now be opted into. Google AI Overviews…

Brands asked about Reddit strategy, and Brent Csutoras shared practical do’s and don’ts for authentic engagement.
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