Author name: Mike SEO

Guideline Launches Media Plan Management MCP Server, Enabling Agentic AI Workflows Across Media Planning & Buying

New Model Context Protocol (MPC) server technology enables agencies and advertisers to connect their own AI agents directly to Guideline’s media plan management technology Guideline a leading provider of Ad Intelligence and Media Plan Management technology announced the launch of its Media Plan Management MCP Server, a new product that enables customers including advertising agencies, […]

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Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences

New solution bridges linear and streaming campaign strategies for smarter voter engagement in the 2026 election cycle Comscore, a global leader in measuring and analyzing consumer behaviors, and Yahoo DSP announced a first-to-market partnership to enhance political advertising effectiveness across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to […]

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