Author name: Mike SEO

Airtory proudly announces the launch of AdCTV, its new and improved CTV Ad Builder, developed to become the world’s leading platform for Connected TV advertising. Purpose-built by Airtory to simplify and accelerate the creation of Rich Media CTV and Display ad creation, AdCTV enables advertisers to build high-impact, interactive creatives faster and more efficiently than ever before. […]

Partnership enables secure, in-message payments-powering frictionless conversational commerce and expanding Sinch’s reach in mobile transactions Sinch (Sinch AB (publ)), which is pioneering the way the world communicates through its Digital Customer Communications Cloud, announced a new partnership with Authvia, the company behind TXT2PAY and a pioneer in conversational commerce. The partnership enables businesses to offer […]

With zero-click results and AI Overviews dominating the SERP, SEO pros must adapt. This article breaks down key shifts in behavior, metrics, and strategy.
The post From Search To Discovery: Why SEO Must Evolve Beyond The SERP appeared first on Search Engine Journal.

Google AI Mode seems like it got a lot faster over the past day or so. Instead of going through the steps of saying thinking about this, searching for results, organizing results, it just now saying kicking off searches and then looking at sites and then quickly shows the AI Mode response.

Are you building your marketing funnel—or your reputation? — Mike Martin (@MikeMartinGB) May 19, 2025 from Twitter https://twitter.com/MikeMartinGB May 19, 2025 at 11:57AM

Catch the latest from the martech ecoscape, from Databrick’s new marketing data intelligence feature to Innovid’s latest social automation enhancement in this weekly martech highlight:   Marketing and Marketing Tech Quote-of-the-Week! Behavioral data reveals where users struggle, why they drop off, and what drives conversions—empowering marketing, product, and CX teams to take coordinated, effective action. […]