Author name: Mike SEO

In an industry built on trust, relationships, and long-term value, the insurance sector has often lagged behind more agile verticals in adopting digital-first strategies. But that has changed. Today, social media is no longer just a nice-to-have—it’s become a strategic pillar for insurance companies and representatives seeking to drive acquisition, build brand affinity, and retain …

RT @MikeMartinGB: Storyselling turns your product from a commodity into an emotional must-have. — Mike Martin (@MikeMartinGB) May 21, 2025 from Twitter https://twitter.com/MikeMartinGB May 21, 2025 at 03:57PM

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

As AIOs take over SERPs, topical authority becomes more critical. This article explains how it works and what signals actually influence visibility.
The post How To Measure Topical Authority [In 2025] appeared first on Search Engine Journal.

Do you have a “drop the mic” moment? — Mike Martin (@MikeMartinGB) May 21, 2025 from Twitter https://twitter.com/MikeMartinGB May 21, 2025 at 01:55PM

Google seems to be testing showing author names and website citations in the AI Overviews. I am honestly not sure if this is new but Christian Kunz said it was and posted about it on his blog and on X.

For the past few weeks or so, Google has a bug where the right side knowledge panel goes missing for business owners when you try to bring up your business listing in Google Search. This is not impacting everyone and it can be random but Google is supposedly aware of the issue and is fixing it.

Surprise, surprise, as I called it, Google is expanding AI Overviews into more regions. I mean, we saw this being leaked a couple of weeks ago, so it is not shocking news. But at I/O, Google said AI Overviews are “now available in more than 200 countries and territories and in more than 40 languages, with support added for Arabic, Chinese, Malay, Urdu and more."

Google Search seems to be super volatile today and yesterday, so I will call this the Google I/O 2025 Google unconfirmed update. I am seeing a spike in chatter within the SEO community along with many of the tools showing super heated volatility within the Google search results.