Author name: Mike SEO

Despite budget pressures, 75% of professionals worldwide expect business travel growth in 2025 Cvent, an industry-leading meetings, events, and hospitality technology provider, has unveiled the findings of its 2025 Global Travel Managers Report, offering insight into how sourcing, budgets, and business travel priorities are evolving worldwide. Despite rising travel costs and ongoing economic uncertainty, business travel […]

Partnership extends into new markets and technology with migration to Cint Exchange Cint, the global leader in research and measurement technology, is pleased to announce the renewal of its long-standing partnership with Delineate, the consumer insights platform delivering always-on access to real-time brand and campaign tracking. The companies have worked together for five years, with Cint […]

Audience settings in Google Ads aren’t set-and-forget. Use this guide to fine-tune “Targeting" and "Observation" for better results.
The post PPC Audience Strategy: Targeting Vs. Observation (With Examples) appeared first on Search Engine Journal.

RT @MikeMartinGB: Is success inevitable if you never quit? — Mike Martin (@MikeMartinGB) Jul 21, 2025 from Twitter https://twitter.com/MikeMartinGB July 21, 2025 at 01:05PM

Want your content and brand cited in AI results? Focus on substance, not shortcuts. Here’s the strategy that works.
The post How To Get Your Content (& Brand) Recommended By AI & LLMs appeared first on Search Engine Journal.

Google posted a new policy on Friday, July 18, 2025, that immediately prohibits advertising of Daily Fantasy Sports on Google Ads within California. This is based on a new law by the California attorney general that says daily fantasy is illegal in the state.

After months of testing, it seems Google is rolling out a button for AI Mode directly in the search box on Google’s home page – on Google.com. This seems like a big deal to me, and goes along with AI Mode being the first tab in the main search results.

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your campaign optimization scores.

Google Ads is letting some advertisers add negative keyword lists to their Performance Max campaigns. This is despite Google’s very own help documentation specifically saying, “Negative keyword lists aren’t available to use in your Performance Max campaigns."