Muck Rack Study: Generative AI Relies Heavily on Earned Media and Journalism
More than 95% of Cited Links in AI Responses Come from Non-Paid Sources, Of Which 85% are Earned Media; 27% are Journalistic In a groundbreaking study analyzing millions of AI-cited links from hundreds of thousands of prompts, Muck Rack, the leading provider of the award-winning PR software, has revealed how generative AI prioritizes which sources to cite, […]
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