Remember the infamous Kendall Jenner x Pepsi ad? What was intended to be a unifying message turned into a masterclass in brand misjudgment. The backlash was swift, global and brutal, not just because the concept missed the mark, but because it revealed a fundamental failure: the absence of rigorous creative testing before launching. In a […]
Partnership unlocks new revenue opportunities for publishers and merchants by enabling consumers to discover products and checkout with a merchant at the moment of inspiration within any publisher touchpoint firmly.ai, the leader in agentic commerce that provides embedded checkout infrastructure, and CJ, a leader in affiliate marketing, announced a collaboration that will equip CJ’s network of publishers […]
Granicus, the global leader in customer experience technologies and services for government, announced the appointment of Karthik Anbalagan as its General Manager of Emerging Technologies. In this newly created role, Anbalagan will lead Granicus’ strategic innovation initiatives, with a focus on leveraging generative and agentic AI and analytics to drive substantial advancements in citizen engagement […]
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The homegrown lifestyle brand upgrades its site and collection to meet growing demand and elevate user experience. Sridha Store, the homegrown destination for handpicked home décor and artisanal lifestyle products, is set to unveil a comprehensive upgrade of its business platform and product offerings. As part of its next growth phase, the brand is transforming […]
MediaAlpha, the leading marketing technology platform powering real-time customer acquisition for the insurance industry, announced that it has successfully achieved SOC 2 Type II attestation with zero deficiencies. This attestation is an important validation of MediaAlpha’s strong security controls and commitment to protecting customer data. SOC 2 Type II is widely recognized in the U.S. […]
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New CMO at the Crossroads Campaign Gives Marketing Leaders Guidance on How to Take the Right Route to Revenue in the Intelligence-Powered Marketing Era Key Elements of CMO Council’s “Assess Where You Need to Progress” Initiative with Zeta Global: Helps chief marketers benchmark the level of marketing transformation and technology migration in their organizations. Provides an […]
Kargo, the leading creative optimization platform, announced new results from its partnership with TVision that show how Kargo CTV ads serve as a high-performance complement to YouTube, driving stronger attention and deeper engagement on CTV. As brands increasingly lean into CTV, TVision’s findings highlight that not all video impressions are equal. Kargo’s high-impact creative formats […]
Reddit, People Inc., Yahoo, Internet Brands, Ziff Davis, Fastly, Quora, O’Reilly Media, and Medium are among the first to support the new Really Simple Licensing (RSL) Standard, available to any website for free today, to define licensing, usage, and compensation terms for AI crawlers and agents. Leading internet publishers and technology companies, including Reddit, Yahoo, […]
KIBO strengthens OMS and B2B capabilities, expands Agentic Commerce platform, and delivers reverse logistics to simplify operations and scale intelligent commerce experiences KIBO Commerce, a market leader in composable commerce solutions, announced continued product momentum. Fueled by strategic investment of reinvesting nearly 40% of its annual revenue into product innovation, the company has launched an […]
Vimeo stockholders to receive $7.85 per share in cash Bending Spoons reinforces its commitment to innovation in the video platform market Vimeo, a leading video platform for business, announced that it has entered into a definitive agreement to be acquired by Bending Spoons, in an all-cash transaction valued at approximately $1.38 billion. Under the terms […]