Author name: Mike SEO

PulsePoint Scales HCP Omnichannel Offering with Reddit Integration

Reddit media now powered by advanced HCP-level targeting and measurement  PulsePoint, the leading technology company transforming health marketing, announced a significant expansion of its omnichannel capabilities through a new integration with Reddit. With this integration, healthcare marketers can activate PulsePoint’s proprietary healthcare professional (HCP) audience segments directly on Reddit and seamlessly coordinate these buys with […]

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Guideline Launches Media Plan Management MCP Server, Enabling Agentic AI Workflows Across Media Planning & Buying

New Model Context Protocol (MPC) server technology enables agencies and advertisers to connect their own AI agents directly to Guideline’s media plan management technology Guideline a leading provider of Ad Intelligence and Media Plan Management technology announced the launch of its Media Plan Management MCP Server, a new product that enables customers including advertising agencies, […]

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