Attribution and incrementality are no longer niche measurement tactics, they’ve become core expectations. Marketing teams are under increasing pressure to prove business outcomes, not just reach or engagement. Now, the conversation is shifting. Executives want to know what actually moved the needle. Finance wants to see which channels actually drove revenue. And the answer to […]
Discover how I used AI copilots and the Moz API to turn marketing ideas into real tools. Learn how vibe coding lets any marketer build fast and smart.
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Prominent startup investor Ron Conway has left the board of the Salesforce Foundation following comments Marc Benioff made in support of President Trump.
Google’s John Mueller explained the nuances of the URL Removals Tool, particularly for dealing with hacked pages
The post Google Reminds SEOs How The URL Removals Tool Works appeared first on Search Engine Journal.
Google Reminds SEOs How The URL Removals Tool Works via @sejournal, @martinibuster Read More »
EssilorLuxottica attributed a healthy amount of its third-quarter growth to a lift from its partnership with Meta.
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Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles.
The post Google Business Profile Tests Cross-Location Posts appeared first on Search Engine Journal.
Google Business Profile Tests Cross-Location Posts via @sejournal, @MattGSouthern Read More »
In 30 days during the current quarter, Oracle contracted $65 billion in new cloud infrastructure commitments, one of Oracle’s CEOs told analysts on Thursday.
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The attack prompted an emergency directive from the Cybersecurity and Infrastructure Security Agency.
Cybersecurity firm F5’s stock sinks 12% after disclosing nation-state hack Read More »
After months of doubt, Salesforce is finally back in the game after rolling out new targets at this year’s Dreamforce conference
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Amazon Ring security cameras are getting more deeply into police work through deals with Flock Safety and Axon at time of rising debate over crime levels.