Author name: Mike SEO

@robprogressive Physical Gold works well — Mike Martin (@MikeMartinGB) Apr 17, 2025 from Twitter https://twitter.com/MikeMartinGB April 17, 2025 at 08:39AM

Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google’s interests.

Google will gradually roll out this change over the coming months.

AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face extinction.

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

Learn how you can use Google-engaged audiences for remarketing to users who’ve already interacted with their brand across Google platforms.

Google’s annual Ads Safety Report highlights how AI is reshaping ad enforcement, with a record number of account suspensions.

The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of businesses.

You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.