Author name: Mike SEO

Seed extension led by U.S.-based Cassius Capital underscores momentum for AI-first adtech purpose-built for the Connected TV (CTV) era Olyzon, The Agentic CTV Advertising Platform, announced a $5M seed extension round led by Cassius Capital, with continued participation from Ventech, Eurazeo, and strategic angels including Greg Coleman (former President of Criteo), Tom O’Regan (former CEO of Madison Logic), Cédric Mao (founder of Epic12), and Christophe Parcot (former executive […]

Blis, the leading provider of advertising solutions that drive real-world outcomes, announced the launch of Blis AI, a new AI-powered planning tool that seamlessly turns a brief into qualified audiences ready for omnichannel activation – without relying on identifiers. Blis launches Blis AI, a new AI-powered media planning tool. The product is designed to streamline […]

SightCall, a global leader in AR-powered visual support, launched Xpert Knowledge™, a powerful new agentic AI feature built into its SightCall Vision™ platform, a live, learning memory system that captures frontline expertise in the moment of service—before it’s gone forever. As record numbers of seasoned experts exit the workforce, companies are hemorrhaging know-how. Studies estimate […]

Scalable Omni-Channel software platform with a single app leverages over 7 billion existing smartphones to reach a global audience and drive revenue for partners. FreeCast is announcing its Direct-to-Mobile (D2M) entertainment software platform, a service designed to allow telecoms and ISPs across the globe to offer a monetizable video product without costly infrastructure and hardware […]

According to research, 71% of surveyed business owners say they’re concerned about customer acquisition Intuit Mailchimp’s latest advancements are helping businesses navigate the challenge with a single-source solution for customer connection, conversion, and growth Intuit Inc. , the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, announced at Mailchimp’s flagship event FWD: London a […]

In the past, it was enough to host an event, book a few good speakers, and call it a day. Not anymore. Today’s event goers expect more—not just information, but interaction. Not just access, but an experience. As eventgoers’ expectations evolve, event creators are rethinking everything from format to follow-up. Immersive technologies and hybrid (in-person […]

Universal data layers serve as the connective tissue between disparate marketing technologies, creating a centralized repository where customer data can be collected, standardized, and activated. These architectural components enable organizations to break down data silos and create a single source of truth that powers every martech application. By implementing a universal data layer, organizations establish […]

Why regular PPC audits matter, how to approach them strategically, and what to look for when evaluating spend, performance trends, and campaign management styles.
The post Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well appeared first on Search Engine Journal.

RT @MikeMartinGB: Most websites don’t need more visitors. They need more buyers — Mike Martin (@MikeMartinGB) Jun 12, 2025 from Twitter https://twitter.com/MikeMartinGB June 12, 2025 at 01:05PM