Author name: Mike SEO

PublishPress: How To Enable and Display Multiple Authors on Posts in WordPress

WordPress doesn’t make it easy to showcase contributors, especially when more than one person writes posts, or when guest experts join your site. Without the right tools, your site may feel impersonal, your contributors under-credited, and your content underperforming. PublishPress Authors PublishPress Authors is the missing link for editorial teams that need flexibility and flair …

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How to Write a B2B Case Study That Builds Trust and Drives Action

In B2B marketing, case studies are among the most powerful tools for building credibility, establishing expertise, and influencing buying decisions. Yet, many companies sabotage their efforts by stretching the truth, cherry-picking exceptional results, or focusing too much on themselves. The result? A piece that reads more like an infomercial than a business proof point. A …

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Podcast in a Box™ Solves Remote Recording Challenges for Marketing Teams

The Problem: Why Most Marketing Podcasts Fail Podcasts have become a powerful way for brands to build authority and connect with audiences on a deeper level. Marketing teams understand this, which explains why so many companies launch podcasts with enthusiasm and big plans. Yet the marketing podcast graveyard continues to grow. A quick glance at …

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Changing Consumer Behavior Impacts Marketing: Takeaway from Email Benchmark Report

Consumers are rapidly changing in response to the daily technological and economic advancements. Marketers must adapt their strategies to stay ahead and keep digital campaigns relevant. The 2024 Email Marketing Benchmarks Report from GetResponse provides valuable insights to help marketers understand how the consumer mindset has shifted. In this article, we’ll explore the report’s key …

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