Author name: Mike SEO

Scribe: Instantly Document Complex Processes with AI-Powered Precision

In marketing, product, or operations, documentation often becomes the silent bottleneck. Whether you’re implementing a new Martech stack, onboarding a SaaS customer, or scaling a go-to-market (GTM) strategy, one truth remains: processes change fast—too fast for most teams to keep up with clear, current instructions. And yet, without documentation, teams stall, customers get confused, and …

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Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions? via @sejournal, @kevgibbo

You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling your entire site.
The post Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions? appeared first on Search Engine Journal.

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Identity Beyond the IP – How Today’s Marketers Are Getting Creative to Resolve Web Traffic

The time when marketers could rely solely on IP addresses to identify website visitors has passed. Today, pinning sales and marketing hopes on lists derived from IPs is limiting at best. There are a number of reasons why IP addresses are diminishing in importance for sales and marketing teams, including the persistence of hybrid and […]

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AppLovin Completes Sale of Mobile Gaming Business to Tripledot Studios

AppLovin Corporation (“AppLovin”), a leading marketing platform, announced the successful completion of the sale of its mobile gaming business to Tripledot Studios for $400.0 million in cash, subject to closing adjustments, and equity consideration representing approximately 20% of Tripledot’s fully-diluted equity at the time of closing. No promissory note was issued as part of the […]

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Cloudflare Just Changed How AI Crawlers Scrape the Internet-at-Large; Permission-Based Approach Makes Way for A New Business Model

Empowers leading publishers and AI companies to stop the scraping and use of original content without permission Cloudflare, Inc., the leading connectivity cloud company, announced it is now the first Internet infrastructure provider to block AI crawlers accessing content without permission or compensation, by default. Starting, website owners can choose if they want AI crawlers […]

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XTM Names Rob Finney Chief Marketing Officer to Scale Adoption of Its Market-Leading AI Globalisation Platform

XTM International, the leading provider of enterprise-grade translation management technology, announced the appointment of Rob Finney as Chief Marketing Officer. Rob joins XTM at a pivotal time as the company continues to redefine the future of localisation through groundbreaking innovations in artificial intelligence. “XTM is innovating at a pace the industry has never seen,” said […]

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