Author name: Mike SEO

Customer expectations, especially mine, have shifted dramatically over the past few years. Today’s customers are informed, digitally fluent, and increasingly impatient with unnecessary friction. They expect answers to be available immediately, guidance to be clear, and experiences to adapt to their context. Self-service has emerged as a natural response to these expectations—not because customers want…

Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), a report predicting five major trends that would shape marketing and martech through what we christened The Decade of the Augmented Marketer. We’re now at halftime at the start of 2026. How are those predictions holding up? I asked ChatGPT, Claude, and Gemini to grade them. Their assessments were pretty favorable — especially for our vision of “harmonizing humans & … In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going… Continue Reading »

For the past few months, I actually haven’t paid for stock images at all. Instead, I’ve been revisiting illustrations and visuals I’ve already licensed for Martech Zone and modifying them for new articles, landing pages, and promotions. That approach works… up to a point. Eventually, creative reuse starts to show its limits. Styles drift, visuals…

Here is a recap of what happened in the search forums today…