Comscore 2026 State of Programmatic Report: CTV and Audio Expected to Drive Growth With Cross-Channel Performance Measurement Critical to Smarter Allocation Across Platforms
Third annual Proximic by Comscore report underscores performance accountability, with AI-powered optimization now viewed as essential Proximic by Comscore released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their programmatic investment to increase in 2026 and 87% saying cross-channel performance metrics inside programmatic platforms are critical or […]