Author name: Mike SEO

MarTech customer-tracking data sits at the center of modern marketing strategy, powering everything from attribution modeling to AI-driven personalization. As artificial intelligence becomes a foundational layer in marketing operations, the volume and quality of the data it consumes become just as critical as the sophistication of the models themselves. AI thrives on signals: behavioral patterns…

Mark Schaefer has always had an instinct for seeing around corners, but he has an even rarer gift: he notices how technological change lands on the human heart. Long before AI dominated business headlines, Mark was writing about community, emotional resonance, belonging, and the deep psychological threads that tie customers to brands. I’ve been fortunate…

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