Author name: Mike SEO

PulsePoint Scales HCP Omnichannel Offering with Reddit Integration

Reddit media now powered by advanced HCP-level targeting and measurement  PulsePoint, the leading technology company transforming health marketing, announced a significant expansion of its omnichannel capabilities through a new integration with Reddit. With this integration, healthcare marketers can activate PulsePoint’s proprietary healthcare professional (HCP) audience segments directly on Reddit and seamlessly coordinate these buys with […]

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Guideline Launches Media Plan Management MCP Server, Enabling Agentic AI Workflows Across Media Planning & Buying

New Model Context Protocol (MPC) server technology enables agencies and advertisers to connect their own AI agents directly to Guideline’s media plan management technology Guideline a leading provider of Ad Intelligence and Media Plan Management technology announced the launch of its Media Plan Management MCP Server, a new product that enables customers including advertising agencies, […]

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Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences

New solution bridges linear and streaming campaign strategies for smarter voter engagement in the 2026 election cycle Comscore, a global leader in measuring and analyzing consumer behaviors, and Yahoo DSP announced a first-to-market partnership to enhance political advertising effectiveness across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to […]

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