Author name: Mike SEO

When Increasing Pageviews Makes Strategic Sense And How To Get More

Increasing pageviews has long been treated as a default objective in digital marketing. Dashboards highlight it, executives ask about it, and teams celebrate it. Yet pageviews, on their own, are not inherently valuable. They are a byproduct of interaction, not a guarantee of progress. In many cases, encouraging someone to click to another page is…

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Personal Branding On Social Media Is The Most Dishonest Marketing There Is

Forget diet scams and dating ads. One of the most dishonest forms of marketing today is personal branding—especially when practiced by people who publicly preach transparency while quietly curating a carefully manufactured illusion. Social media was once positioned as a way to humanize expertise. Over time, it has drifted in the opposite direction. Today’s personal…

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Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying

This integration drives app-level supply insights, better campaign control, and outcome-driven automation, all built on a foundation of transparency. All-Inclusive TV agency Marketing Architects announces a partnership with Jounce Media to bring greater transparency to Connected TV (CTV) media buying through Marketing Architects’ proprietary media-buying AI, Annika®. “We’re building a foundation for more effective, transparent CTV buys.” Programmatic CTV […]

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