AI-Powered digital assistants in MarTech: From customer service to predictive engagement
Do you still think AI-powered digital assistants are just chatbots ready to answer consumer queries? Times have changed. AI-powered digital assistants have evolved significantly, now reshaping the MarTech landscape by driving proactive consumer engagement, hyper-personalization, and seamless omnichannel experiences. AI has rapidly grown from simple scripted bots to sophisticated systems capable of predictive and context-rich […]
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