Author name: Mike SEO

o9, a leading enterprise AI software platform provider for transforming planning and decision-making, announced that it has joined the World Economic Forum’s Associate Partner program, further expanding its collaboration with the international institution for public-private cooperation. The program connects global leaders from business, government, international organizations, and academia to share knowledge and drive positive change […]

Strong international PPC strategy starts with precise control over location targeting, bidding, and conversion tracking so campaigns match how each market actually searches and buys.
The post 13 Google Ads Settings To Check When Running International PPC Campaigns appeared first on Search Engine Journal.

Microsoft is testing expanding the favicons in the Bing Search results interface when you hover your mouse cursor over the search result listing and/or ad.

Google is testing an animation, where an image asset slides into the sponsored results listing. So it turns a pure search text ad into a text ad with an image that slides in from the right side of the screen.

Business Insider posted a disclaimer about a new AI pilot where it will use “a custom GPT to help publish quick news stories." This custom GPT was trained on the style of how Business Insider journalists write and will all be edited by an editor at Business Insider.

It was a heated weekend, the Google Search ranking volatility was pretty heated and there was a lot of chatter within the SEO industry. Not all the tools are showing big swings but many are. And everyone is asking, what happened with Google confirming core updates – is that over?

Google is testing integrating Search Live (Gemini Live – voice search as you talk) in AI Mode. Plus, this version shows citation cards as part of the answer, as you are having a conversational search with AI Mode.

New evidence shows how LLM interfaces convert publisher authority into in-answer influence rather than measurable traffic.
The post Inside ChatGPT’s Confidential Report Visibility Metrics [Part 1] appeared first on Search Engine Journal.