Author name: Mike SEO

Microsoft has updated its exclusions controls and reporting for Microsoft Advertising Audience Ads and Search Ads. You can now centrally manage website exclusions across accounts and campaigns, apply exclusions in bulk and add up to 10,000 websites per exclusion list.

As you all mostly know, Reddit had an amazing earnings statement and its stock is up 25% since earnings day. But let’s dig into the statements Steven Huï¬man, Reddit’s CEO, made on that earnings call.

Google is reportedly pitching advertisers to buy into ads in AI Mode. The folks over at AdAge have some slides from a Google presentation with the pitch. “Google is getting ready to roll out AI Mode ads widely by giving ad agencies and brands more information about how the new channel differs from traditional search and details about how paid AI search will work," AdAge wrote.

The past month was a bit intense with Google search ranking volatility. With the June 2025 core update kicking off the day before July 1st, we started to see ranking movement in early July and it continues throughout the core update, even after it finished. It was just a super-heated month with Google Search.

When PPC structure mirrors the business model, reporting gets easier, budgets make sense, and results actually matter. Here’s a practical guide.
The post Why Your PPC Structure Should Mirror Your Business Model appeared first on Search Engine Journal.

Company introducing industry’s first multi-tenant AI analyst with a “Free Forever” plan at Black Hat USA 2025, Booth #6425. AirMDR, a leader in AI-native Managed Detection and Response (MDR), unveiled the AirMDR AI SOC Platform, a next-generation agentic-AI solution that automates more than 90% of Tier-1 alert triage and accelerates investigations to minutes, dramatically reducing […]

Brain PR introduced an AI-powered media intelligence framework designed to enhance how brands measure and amplify earned media performance. By tracking brand mentions across major AI models and analysing related coverage, Brain PR provides actionable insights into how stories are represented in AI-generated responses. This near real-time visibility enables brands to assess their presence on AI-driven platforms and […]

Google’s co-founder said that threatening an AI can improve performance. Researchers found that it sometimes works.
The post Researchers Test If Sergey Brin’s Threat Prompts Improve AI Accuracy appeared first on Search Engine Journal.

Dutch platform listed among 28 global providers Dutch loyalty platform NeoDay has been featured in Forrester’s The Loyalty Platforms Landscape, Q3 2025. The comprehensive study profiles 28 global loyalty technology providers for enterprises seeking to deploy loyalty programmes more strategically. Forrester developed the landscape report to help B2C marketers select the right technology partner from an increasingly diverse […]