Cadent Acquires YouTube Innovator VuePlanner to Redefine Total Video Activation
With VuePlanner, Cadent enables advertisers to engage audiences across all screens as part of a Total Video strategy, unified across linear, CTV and YouTube. Cadent, a predictive advertising company and a portfolio company of Novacap, announced that it has acquired VuePlanner, a leader in YouTube video ad planning, optimization, and measurement. With this acquisition, Cadent […]
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