Author name: Mike SEO

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for 2026.

You can now tap Olympic live sports via DV360, using Google audiences, household frequency caps, and conversion tracking tied to CTV.

A multi-year Apple–Google deal places Gemini at the core of Apple Intelligence and paves the way for a new Siri.

AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.

Google’s 2026 Shopping policy updates give advertisers more flexibility to promote subscriptions, modern offers, and localized payment incentives.

Traditional link building is changing. Here’s how to vet a link building agency for AI visibility, ethical practices, and long-term staying power in 2026.

Core Web Vitals don’t boost AI rankings — except when performance fails badly enough to hurt trust and engagement, this analysis shows.

AI-driven search can turn forum opinions into ‘facts.’ Here’s your emerging ORM playbook for monitoring, response, and AI visibility

Modern teams are drowning in data but starving for insight. Spreadsheets live in silos, dashboards require constant maintenance, and even simple questions often demand technical resources that slow decision-making to a crawl. As organizations grow, the gap between data availability and data understanding widens, leaving marketers, operators, and executives frustrated by tools that feel powerful…