Author name: Mike SEO

What Every Marketer Needs To Know About Data Loss Prevention

Data is the new currency. From detailed customer personas and email lists to proprietary campaign strategies and unreleased brand assets, marketers handle a staggering amount of sensitive information. However, with great data comes great responsibility. As privacy regulations tighten and cyber threats evolve, Data Loss Prevention (DLP) has shifted from a back-office IT issue to…

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Comscore 2026 State of Programmatic Report: CTV and Audio Expected to Drive Growth With Cross-Channel Performance Measurement Critical to Smarter Allocation Across Platforms

Third annual Proximic by Comscore report underscores performance accountability, with AI-powered optimization now viewed as essential Proximic by Comscore released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their programmatic investment to increase in 2026 and 87% saying cross-channel performance metrics inside programmatic platforms are critical or […]

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