Author name: Mike SEO

The rise of AI-generated voiceovers is rapidly transforming the way businesses create audio content for marketing, training, customer service, and multimedia purposes. Tools have democratized access to professional-quality voice-overs, offering natural-sounding results in dozens of languages, tones, and styles. No longer do you need a recording studio, a casting session, or a hefty budget to …

A logo is far more than a decorative asset; it’s the visual embodiment of a brand’s identity, values, and promise. When done right, a logo can be instantly recognizable, emotionally resonant, and enduring. Whether you’re a business owner, creative professional, or startup founder, learning how to create a distinctive and powerful logo is an essential …

The fast-food chain achieves 119% uplift in attention in Beta campaign featuring GumGum’s new motion-led ad solution, Velocity GumGum, the contextual-first technology leader transforming digital advertising, today announced the results of a test campaign for Burger King® Germany that used a pioneering new motion-led ad format. Developed by GumGum and launching this week in Europe, […]

Product Combines Lumen Research Eye-Tracking with IAS Impression Level Data for Social Attention Measurement on Snapchat Campaigns within IAS Signal Integral Ad Science, a leading global media measurement and optimization platform, announced a first-to-market strategic partnership with Snap Inc. and Lumen Research to bring customized attention measurement to Snapchat. Snap Attention Measurement will now enable advertisers […]

CRED blends business systems, predictive intelligence, and real-world signals to generate contextual insights that drive revenue and operational efficiency. CRED, the AI-powered predictive intelligence platform, announced it has raised a $15 million seed round led by defy.vc with participation from HOF Capital, Alumni Ventures, LDV Partners, Streamlined Ventures, SilverCircle Ventures, Octopus Ventures, BAM Ventures, Gaingels, alongside […]

MediaAlpha, Inc. the leading marketing technology platform powering real-time customer acquisition for the insurance industry, announced the promotion of Amy Yeh to Chief Technology Officer (CTO), effective immediately. Amy’s promotion is part of a previously announced leadership transition whereby Eugene Nonko, MediaAlpha’s Co-founder and CTO, is taking on a new role while continuing to serve […]

The realm of marketing technology, or martech, has historically belonged to those with analytical inclinations. You, the conventional martech user, probably excel with spreadsheets, dashboards, and the complex interplay of KPIs. Your attention is centered on data, optimization, and measurable outcomes. A new type of marketer is arising, one who focuses not on figures, but […]