Author name: Mike SEO

AI Max, and its keywordless targeting, is now available to some Google Ads advertisers. The rollout is expected to complete in early Q3.

Google Ads confirmed that ads can appear either above/below or within AI Overviews, but not in both locations simultaneously.

Advertisers sound off on Google, Meta, and Microsoft Ads: what they love, what’s frustrating, and where PPC platforms must improve in 2025.

Google said that during the beta period, there won’t be any ads.

With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute, and elevate B2B content in this new discovery landscape.

Google’s new AI Max for Search implementation guide details how to enable advanced AI features in search campaign.

PMax’s channel performance reporting shows advertisers how campaigns perform across Google’s networks, opening the door to smarter optimizations.

Celebrity endorsements remain one of the most powerful tools in a brand’s marketing arsenal—especially for enterprises seeking to differentiate at scale. As traditional advertising effectiveness wanes and audiences grow more resistant to overt brand messaging, celebrity partnerships offer a unique shortcut to cultural relevance, credibility, and mass attention. However, they also come with high stakes: …