August Zeta Economic Index Shows Households Rebalancing, Not Retreating
Selective pullbacks in non-essentials are offset by rising intent in key growth indicators, keeping the ZEI in the “Active” range Zeta Global , the AI Marketing Cloud, released the August 2025 Zeta Economic Index (ZEI), a real-time read on U.S. consumer behavior powered by generative AI and signals from over 245 million consumers. August’s ZEI finds […]
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