The GA4 Setup Everyone Skips: A Complete Guide to Configuring Analytics for Real Business Outcomes
Most articles walk you through installing Google Analytics 4, verifying your data stream, and watching real-time traffic trickle in. Then they stop. For marketers and business owners, that’s where the meaningful work actually begins. GA4 becomes valuable only when it’s customized around your business model, your customers, and the outcomes that matter to your revenue…