Author name: Mike SEO

The fast-food chain achieves 119% uplift in attention in Beta campaign featuring GumGum’s new motion-led ad solution, Velocity GumGum, the contextual-first technology leader transforming digital advertising, today announced the results of a test campaign for Burger King® Germany that used a pioneering new motion-led ad format. Developed by GumGum and launching this week in Europe, […]

Product Combines Lumen Research Eye-Tracking with IAS Impression Level Data for Social Attention Measurement on Snapchat Campaigns within IAS Signal Integral Ad Science, a leading global media measurement and optimization platform, announced a first-to-market strategic partnership with Snap Inc. and Lumen Research to bring customized attention measurement to Snapchat. Snap Attention Measurement will now enable advertisers […]

CRED blends business systems, predictive intelligence, and real-world signals to generate contextual insights that drive revenue and operational efficiency. CRED, the AI-powered predictive intelligence platform, announced it has raised a $15 million seed round led by defy.vc with participation from HOF Capital, Alumni Ventures, LDV Partners, Streamlined Ventures, SilverCircle Ventures, Octopus Ventures, BAM Ventures, Gaingels, alongside […]

MediaAlpha, Inc. the leading marketing technology platform powering real-time customer acquisition for the insurance industry, announced the promotion of Amy Yeh to Chief Technology Officer (CTO), effective immediately. Amy’s promotion is part of a previously announced leadership transition whereby Eugene Nonko, MediaAlpha’s Co-founder and CTO, is taking on a new role while continuing to serve […]

The realm of marketing technology, or martech, has historically belonged to those with analytical inclinations. You, the conventional martech user, probably excel with spreadsheets, dashboards, and the complex interplay of KPIs. Your attention is centered on data, optimization, and measurable outcomes. A new type of marketer is arising, one who focuses not on figures, but […]

Grab the latest updates from the global martech industry, from Birdeye’s new social AI agent to Simon Data’s new composable AI agents from this week’s martech highlights by MarTech Series: _________ Marketing and Marketing Tech Quote-of-the-Week! On one hand, gaming is an incredible ground for marketers to reach basically everyone, but on the other hand, […]

Over 2,000 businesses now rely on RingCentral’s AI voice agent to automate inbound calls, boost engagement, transform cost centers into revenue drivers New features include Spanish language support, call analytics, multi-location support RingCentral, Inc., a global leader in AI-powered business communications, announced the general availability of its AI Receptionist™ (AIR), an AI phone agent that […]

Developed with Lumen Research, the launch brings DV Authentic Attention measurement to social platforms for the first time, now spanning Social, CTV, and the open web DoubleVerify , the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, announced the launch of DV Authentic Attention® for Social. The product will first […]

Retail Media and SaaS expert joins Vantage to spearhead global growth Vantage, the leading orchestration platform for retail and commerce media,  announced the appointment of Nick Hinsley as Vice President of International Operations. The strategic hire reflects Vantage’s growth outside of North America and its commitment to serving the global demand for advanced retail media […]