IAB Tech Lab Launches Device Attestation Support in Open Measurement SDK to Combat Device Spoofing
Get seller-level insights on genuine CTV and mobile device inventory to protect against ad fraud and to improve measurement quality. IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of Device Attestation support in the industry standard Open Measurement SDK (OM SDK). This new capability is currently supported on Apple devices and FireTV […]