Author name: Mike SEO

A couple of weeks ago I reported Bing was beta testing a new AI performance report within Bing Webmaster Tools. These reports are now available as a public preview for all to see. Plus, Bing Webmaster Tools has a whole new slick design.

Ealixir, an internet technology company specializing in online reputation management services, announced ​the launch of Ealixir Editions, an exclusive editorial offering designed to help individuals and professionals strengthen digital identity through authorship, structured digital presence, and integrated communication. Ealixir Editions introduces a new category of the Company’s services at the intersection of publishing, digital reputation, […]

Google will stop showing the business short names on Google Business Profiles in Search and Google Maps. The short name will still work, if you have one, but going forward, the link in your Google Business Profile will no longer be displayed to you or searchers.

Google added a new button to the top stories section of Google Search named “Sign in to customize." This leads users who are not logged into Google to sign in, so those users can configfure there preferred sources in Google Search.

This paid media holdout study explains why organic gains mask deeper declines in traffic, orders, and brand-driven demand.
The post The Halo Effect: Your Paid Media Went Offline, Can You Survive Without It? appeared first on Search Engine Journal.

As RVP, EMEA Buyer Development, the established adtech leader will lead buy-side sales and account management across the region. OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the appointment of Natalie Fisher-Brown as Regional Vice President, EMEA Buyer Development. Fisher-Brown will lead, develop, and manage OpenX’s buy-side sales and account management […]

HOKA®, favoured by runners the world over, for its gear that lets moving go beyond performance, unveiled a striking, UV-responsive mural on Great Eastern Street, Shoreditch, in East London to mark the latest chapter of its global “TOGETHER WE FLY HIGHER” campaign. Created in partnership with its digital agency Jellyfish, OOH specialists Billups, and the […]