Author name: Mike SEO

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Late last week, into this weekend…

Reassess your SEO strategy to prevent drift and keep performance aligned with real business outcomes.
The post Why Strategic Review Is The Missing Layer In Many SEO Campaigns appeared first on Search Engine Journal.

Achieve 60% faster, lower-cost migrations to Amazon CloudWatch Crest Data, a leader in observability and security services, announced it has attained the Amazon Web Services (AWS) Cloud Operations Competency in Monitoring and Observability. Held by only 0.1% of AWS Partners, this milestone recognizes Crest Data’s expertise in helping customers monitor and optimize application and infrastructure performance on […]

OpenText™, a global leader in secure information management for AI, announced that its OpenText Core Content Management for SAP solutions is officially certified for SAP S/4HANA Cloud Public Edition. This certification makes OpenText an SAP Solution Extensions partner with a document management platform qualified to support SAP Cloud ERP, offering customers a new level of […]

The refreshed report highlights the evolving voicebot market, including increased adoption, AI advancements, and impact on customer experience CallMiner, the global leader in AI-powered conversation intelligence and customer experience (CX) automation, has been named a core performing provider in the refreshed CMP Research Prism for Conversational IVR/Voicebot. According to the CMP Research Prism, “Self-service in […]

Partnership offers marketers real-time access to AM/FM broadcast alongside digital audio, podcast, and streaming inventory through the StackAdapt platform StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, announced a new integration with iHeartMedia, the number one audio company in America, that brings iHeartMedia’s audio inventory (including broadcast radio, digital radio, streaming, and podcasts) […]

The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling.
The post ‘Where Love Lives’: The John Lewis Winning Formula Returns appeared first on Search Engine Journal.

Google’s John Mueller responded with SEO advice on how a company can use two different TLDs for its company. The company wants to use the .co.uk for normal search and web traffic but .digital as a TLD for some of its marketing campaigns.