Author name: Mike SEO

AppLovin Completes Sale of Mobile Gaming Business to Tripledot Studios

AppLovin Corporation (“AppLovin”), a leading marketing platform, announced the successful completion of the sale of its mobile gaming business to Tripledot Studios for $400.0 million in cash, subject to closing adjustments, and equity consideration representing approximately 20% of Tripledot’s fully-diluted equity at the time of closing. No promissory note was issued as part of the […]

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Cloudflare Just Changed How AI Crawlers Scrape the Internet-at-Large; Permission-Based Approach Makes Way for A New Business Model

Empowers leading publishers and AI companies to stop the scraping and use of original content without permission Cloudflare, Inc., the leading connectivity cloud company, announced it is now the first Internet infrastructure provider to block AI crawlers accessing content without permission or compensation, by default. Starting, website owners can choose if they want AI crawlers […]

Cloudflare Just Changed How AI Crawlers Scrape the Internet-at-Large; Permission-Based Approach Makes Way for A New Business Model Read More »

XTM Names Rob Finney Chief Marketing Officer to Scale Adoption of Its Market-Leading AI Globalisation Platform

XTM International, the leading provider of enterprise-grade translation management technology, announced the appointment of Rob Finney as Chief Marketing Officer. Rob joins XTM at a pivotal time as the company continues to redefine the future of localisation through groundbreaking innovations in artificial intelligence. “XTM is innovating at a pace the industry has never seen,” said […]

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Usercentrics Report Reveals: As Concern Over Data Use Grows, Transparency Becomes the Number One Driver for Building Trust

Consumer trust is waning as AI and data concerns rise — driving a shift toward Privacy-Led Marketing strategies 59% of consumers are uncomfortable with their data being used to train AI systems, according to a new report from privacy tech leader Usercentrics. But it isn’t AI itself that worries consumers – it’s the lack of clarity […]

Usercentrics Report Reveals: As Concern Over Data Use Grows, Transparency Becomes the Number One Driver for Building Trust Read More »

Measured Launches Omnichannel Media Planning Tool Powered by Causal Media Mix Modeling

The industry’s first solution that empowers marketers to scenario plan omnichannel media budgets directly against business outcomes. Building on the release of its causal Media Mix Modeling technology and deep expertise in incrementality, Measured announced the newest iteration of its Media Plan Optimizer, a first-of-its-kind planning solution that transforms measurement into action for outcome-driven marketing […]

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MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

Tweet Stephen Howard-Sarin, MD of Retail Media, Americas at Criteo discusses the trends dominating the retail media space in this MarTech Series interview: __________ Hi Stephen, take us through your journey in retail media and the biggest learnings you’ve come away with over the years? My decade-plus in retail media has centered on building and

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