Author name: Mike SEO

Latest report shows architectural divergence driven by AI adoption, data governance, and deployment models The Customer Data Alliance (CDA) and the Customer Data Platform Institute released the 18th edition of the CDP Industry Update, continuing their long-running, semi-annual analysis of the global Customer Data Platform (CDP) market. Covering the period from June 30 through December […]

The ad tech industry is betting big on shoppable TV as the next frontier in connected TV advertising. It’s a seductive promise: viewers see a product during their favorite show, click a button on their remote or scan a QR code, and complete a purchase without ever leaving their couch. It sounds like the perfect […]

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