Author name: Mike SEO

B2B Video Marketing: Videos Have Increasingly Influenced Purchasing Decisions in 2025

B2B buyers have changed how they learn, evaluate, and decide — and video has become one of the most influential mediums shaping that journey. eMarketer’s B2B Video Marketing 2025 report highlights a significant shift: video is no longer a supporting asset but an essential driver of trust, clarity, and measurable revenue impact. For martech professionals…

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WordPress Plugin: How To Build A Custom Sidebar Widget For Your Author Bio

I recently moved my author bio into the sidebar to make it more visible to readers, especially on long-form articles where the author’s expertise matters. WordPress includes great built-in author fields, but there wasn’t a clean, flexible way to output them in a widget—at least not without writing custom markup every time or relying on…

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Rival Technologies Launches Innovation Insiders, a Hands-On AI Transformation Program for Insight Professionals

Market research teams from People Inc., Warner Bros. Discovery, Oura and Beem Credit Union sign on to year-long initiative Rival Technologies announced the official launch of the Innovation Insiders Program, a unique educational initiative designed to help market research teams at brands move from AI theory to hands-on transformation. The first cohort began in October, bringing […]

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