The Art and Science of Persuasion: MarTech’s AI is Becoming The Ultimate Creative Alchemist For Retail Media
Retail media has gone from a little experiment to one of the most powerful and fastest-growing advertising channels in today’s digital economy, which is focused on commerce. Amazon, Walmart, Target, and even smaller online stores are more than just places to buy things; they are full-fledged media empires with their DSPs, inventories, and brand studios. […]