Author name: Mike SEO

The Art and Science of Persuasion: MarTech’s AI is Becoming The Ultimate Creative Alchemist For Retail Media

Retail media has gone from a little experiment to one of the most powerful and fastest-growing advertising channels in today’s digital economy, which is focused on commerce. Amazon, Walmart, Target, and even smaller online stores are more than just places to buy things; they are full-fledged media empires with their DSPs, inventories, and brand studios. […]

The Art and Science of Persuasion: MarTech’s AI is Becoming The Ultimate Creative Alchemist For Retail Media Read More »

Trozzolo Communications Group Acquires Midan Marketing, Significantly Enhancing Meat & Ag Capabilities

Trozzolo Communications Group, an independent Kansas City–based marketing communications agency, announced the acquisition of Midan Marketing, the meat industry’s trusted full-service agency, to significantly strengthen its capabilities within the high-growth meat and agriculture sectors. In turn, this acquisition adds significant horsepower to Midan, ensuring even more powerful outcomes for clients. This strategic blending of resources […]

Trozzolo Communications Group Acquires Midan Marketing, Significantly Enhancing Meat & Ag Capabilities Read More »

Retail AI Council Launches Shopper Context Protocol Working Group to Strengthen Customer Relationships in the Era of Agentic AI

The initiative unites retail and technology executives around an open standard designed to prevent the erosion of customer loyalty The Retail AI Council, a retailer-built, retailer-led organization dedicated to helping retailers embrace the transformative potential of AI, announced the formation of its Shopper Context Protocol (SCP) Working Group, a cross-industry initiative dedicated to ensuring that […]

Retail AI Council Launches Shopper Context Protocol Working Group to Strengthen Customer Relationships in the Era of Agentic AI Read More »

New Study Proves Data Integrity Is Critical Growth Driver in Digital Advertising

Groundbreaking research shows why leading brands are enhancing media quality, targeting efficiency and performance through data integrity optimization Compliant, a media technology company and strategic partner to the WFA, released findings from a comprehensive “Data Integrity Impact Study” that challenges fundamental assumptions about programmatic advertising quality and cost. The global study shows that advertisers can […]

New Study Proves Data Integrity Is Critical Growth Driver in Digital Advertising Read More »

Tealium Enables AI-powered Contact Center Solutions with Amazon Connect Integration

New bi-directional flow fuels personalized customer journeys and AI-ready agent intelligence in the contact center Tealium announced its new integration capability with Amazon Connect, allowing global brands to power AI-driven, personalized customer experiences in the contact center using trusted, real-time data from Tealium. The integration brings together Tealium’s real-time data collection and orchestration with Amazon Connect. The […]

Tealium Enables AI-powered Contact Center Solutions with Amazon Connect Integration Read More »

In The Car Announces Strategic Engagement with Ink Digital Marketing

The relationship intends to strengthen In The Car’s brand and accelerate market visibility for the company’s embedded insurance platform. In The Car, the embedded insurance platform transforming how consumers secure coverage at the point of vehicle purchase, announced a strategic engagement with Ink Digital Marketing, a modern marketing agency providing end-to-end marketing services exclusively for […]

In The Car Announces Strategic Engagement with Ink Digital Marketing Read More »

What Local Businesses Should Know About Google’s E-A-T Requirements

As search behavior shifts and artificial intelligence reshapes how information is organized, Google’s evaluation of online content continues to rely on a core framework known as E-A-T: Expertise, Authority, and Trustworthiness. This framework plays a central role in determining which businesses gain meaningful visibility in search results, and which are filtered out in favor of […]

What Local Businesses Should Know About Google’s E-A-T Requirements Read More »

Scroll to Top