Consumer brands like P&G and Unilever have used media mix modeling (MMM) for decades to steer billions in spend. It’s natural for business-to-business (B2B) marketers to want the same tools. Yet when B2B teams roll out MMM, they often find unusably wide uncertainty intervals, volatile recommendations after each refresh, and weak forecast accuracy. Why? The […]
Why Media Mix Modeling So Rarely Works for B2B Read More »
Newest regional offices enable PMG teams to sit side-by-side with their customers in market, where it matters most PMG, the global independent marketing services and technology company, announced the opening of two new offices in Mexico City, Mexico, and Toronto, Canada. The expansion marks a significant milestone in PMG’s global growth strategy and reflects the company’s continued investment […]
PMG Expands Global Footprint With New Offices in Mexico City and Toronto Read More »
Organizations can now compress strategy testing from months to days, enabling true hyper-personalization, leveraging AI that fits within stringent regulatory and governance frameworks Provenir, a global leader in AI risk decisioning, announced the launch of its comprehensive decision intelligence platform with new agentic AI features to supercharge business performance and operational agility. Provenir’s Decision Intelligence […]
ByteDance has said it will work to strengthen safeguards on a new AI video-making tool, following copyright concerns and legal threats from Hollywood.
ByteDance says it will add safeguards to Seedance 2.0 following Hollywood backlash Read More »
A report from a blockchain analytics company has found that cryptocurrency is playing a growing role in suspected human trafficking activity.
Crypto is playing a growing role in human trafficking networks, report shows Read More »
TikTok’s U.S. joint venture seems to have survived a turbulent rollout relatively unscathed, as concerns of a mass user exodus now appear overstated.
Much ado about nothing? TikTok’s U.S. usership steadies after turbulent start Read More »
India has a market of young, tech-forward consumers and a huge pool of talent which could be key to continued development of AI.
Huang and Pichai among tech CEOs heading to India for major AI summit in a key market Read More »
In his Sunday column for Investing Club subscribers, Jim Cramer explores the software sell-off and Anthropic’s influence on the stock market.
The AI trade has entered a puzzling phase. Do we know who the winners are anymore? Read More »
On February 10th, we reported the beginning of yet another unconfirmed Google Search ranking update. The volatility has not cooled yet and it seems it may have even heated up through the weekend.
Google Search Ranking Volatility Remains Heated Through The Weekend Read More »
Industrial names surged while financial stocks buckled under the growing weight of artificial intelligence fears.
Here are 3 factors that drove the big swings in the stock market last week Read More »