Interpublic Partners with Aaru to Leverage AI-Powered Predictive Simulations to Accelerate, Scale and Optimize Marketing
Interpublic Group, a global leader in marketing solutions, announced a first-of-its-kind strategic partnership with Aaru, a cutting-edge AI and technology company specializing in predictive simulations for human behavior. This collaboration empowers Interpublic and its agencies to leverage Aaru’s state-of-the-art multi-agent infrastructure and proprietary technology to simulate human behavior and forecast audience sentiment towards various marketing initiatives: […]