Author name: Mike SEO

Fospha, the full-funnel marketing measurement platform, has launched its latest research uncovering the key to maximizing Google Performance Max (PMAX) and Paid Search performance in 2025. With brands increasing spend in Google’s Demand Capture arsenal, understanding its true return and optimizing for maximum efficiency is more critical than ever. The new Google Performance Max & […]

Most consumers get upset when communications aren’t personalized. A new study of 2,510 adults in the U.S. and U.K. reveals 78% of consumers want brands to use video more, but brands are falling short. 93% of Gen Z want personalized and interactive video from brands, and 51% get upset when communications are generic, according to the […]

New video localization features help brands connect with global audiences in native languages Wistia, a leading video marketing platform for businesses, unveiled new artificial intelligence (AI) video translation and dubbing features, complete with lip-syncing, making it the first video platform to offer a complete, end-to-end solution for localization. Powered by HeyGen and supporting over 30 languages, […]

The brain processes stories faster than it processes bullet points — Mike Martin (@MikeMartinGB) Apr 14, 2025 from Twitter https://twitter.com/MikeMartinGB April 14, 2025 at 01:55PM

Your brand’s next impression could be through a chatbot. Here’s how to get cited in generative AI search results.
The post How To Get Brand Mentions In Generative AI appeared first on Search Engine Journal.

This is a programming note that I am completely offline for the Passover holiday today. In fact, this post was pre-written and scheduled to be posted today – so you know I am offline. Passover is/was Sunday and Monday…

Microsoft is testing trending icons on Bing Search’s related searches section. We’ve seen both Google and Bing use trending icons in various search features over the years, but now Bing is testing them on the related searches feature.

Google is experimenting more with shopping carousels, this time, showing products and then which articles are recommending those products. These can be shown in best of articles and recommended in articles.

Microsoft is testing yet another variation for its favicons in the Bing Search snippets. This one uses a dark gray background, with a circle formatted favicon, next to the search result snippets.