Author name: Mike SEO

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

Learn how you can use Google-engaged audiences for remarketing to users who’ve already interacted with their brand across Google platforms.

Google’s annual Ads Safety Report highlights how AI is reshaping ad enforcement, with a record number of account suspensions.

The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of businesses.

You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.

Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.

Landmark collaboration enables brands to effectively advertise within AI-generated search results Nexad, the first AI-native ad network backed by Andreessen Horowitz (a16z), Prosus, and Point72, has entered into a strategic partnership with Intellibright, a leader in performance-driven digital marketing, to deliver the market’s first end-to-end solution for AI-native advertising. This landmark collaboration enables brands to effectively […]

Company names new VP of Product and Chief Revenue Officer as it drives continued product and customer expansion PerformLine, the leading provider of omni-channel marketing compliance technology, announced two key leadership appointments: Margaret Tuohy as Vice President of Product, and John Zanzarella as Chief Revenue Officer. These strategic moves come as PerformLine continues a period of sustained strategic […]

The new leadership team delivers end-to-end marketing and sales technology. In a significant recapitalization highlighting the growing convergence of marketing technology and AI (artificial intelligence), Springbot announced that it has relaunched as a unified marketing and sales enablement platform after 12 years in the e-commerce automation space. “AI is creating winners and losers. We intend […]

Evans to Lead U.S. Sales Organization at LG Ad Solutions LG Ad Solutions, a global leader in connected TV and cross-screen advertising, announced the appointment of Mike Evans as Senior Vice President, Head of U.S. Sales. This key leadership hire comes as the company continues to experience significant momentum and scale across markets, further solidifying […]