Author name: Mike SEO

How To Calculate Your Organic Search Potential in 2026

Most SEO forecasting models dramatically overestimate organic growth because they begin with a flawed premise: take keyword volume, apply a legacy CTR curve, assume a top-three ranking, and produce a traffic number that looks good on a slide but has no grounding in today’s search reality. This ignores how heavily Google suppresses outbound clicks, pushes…

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