Author name: Mike SEO

You can type what data you want to see on a report and Google will instantly create it for you.

Social now leads search, SMBs are frustrated by AI summaries, and most visibility still depends on the homepage.

Stakeholders are reviewing Google’s proposed changes as the EU weighs whether they’re enough to restore fair competition.

Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, reputation and visibility across platforms.

Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.

Google is testing a new Shopping ads beta that lets merchants show region-specific loyalty prices, helping retailers localize promotions.

Google sees 3.2x more webpages than OpenAI. Cloudflare CEO Matthew Prince wants Google to separate search crawling from AI crawling.

PPC automation expert Nils Rooijmans shares how dismissing Google’s consent mode warnings as routine noise led to zero conversions and plummeting traffic.

Most SEO forecasting models dramatically overestimate organic growth because they begin with a flawed premise: take keyword volume, apply a legacy CTR curve, assume a top-three ranking, and produce a traffic number that looks good on a slide but has no grounding in today’s search reality. This ignores how heavily Google suppresses outbound clicks, pushes…