Author name: Mike SEO

New IAS Features Empower TikTok Advertisers with Enhanced Control Over Brand-Suitable Ad Placements Integral Ad Science, a leading global media measurement and optimization platform, announced an expansion of Social Optimization for TikTok to include pre-bid Video Exclusion Lists. As advertisers continue to look for ways to preserve brand equity and drive performance across digital platforms, pre-bid […]

Global brands can access automated pre-bid video exclusion lists to protect brand equity and maximize ad performance on TikTok DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the launch of pre-bid video exclusion lists for TikTok—expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the […]

Expanding Leadership in Music Copyright Identification Vobile, a global leader in digital content protection and transaction services, announced it has completed its acquisition of Pex, a leading technology provider of audio content identification. The acquisition enhances Vobile’s services for the music industry and strengthens its position as the global solution provider for digital audio and video […]

Strategic partnership enables Central Europe’s largest e-commerce platform to enhance data quality, security, and customer experience MetaRouter, a leader in server-side tag management and pioneer in enterprise-grade data collection and integration,  announced its successful collaboration with Allegro, Central Europe’s largest e-commerce marketplace. The partnership highlights Allegro’s industry-leading approach to data infrastructure, positioning the tech-forward retail giant ahead of competitors […]

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, announced the appointment of Sanjay Macwan as Chief Information Officer, effective April 9, 2025. Macwan will report to Sprinklr President and CEO, Rory Read. In this new role, Macwan will lead Sprinklr’s global IT, enterprise security, and data infrastructure and analytics strategy, focused on […]

AI-powered natural language discovery will allow marketers to identify creators through topic-led search, driving more authentic and impactful activations Reimagined, customizable brand safety solution that helps brands activate creators that align with their values and audience New creator vetting features drastically reduces time spent in discovery so brands can refocus on more strategic, creative tasks Sprout […]

Vudoo stands as the first and only commerce content vendor on APS, empowering publishers and retail media networks to monetise their inventory with premium commerce-enabled ads at scale. Vudoo, the award-winning commerce media platform, has announced its listing on the Amazon Publisher Services (APS) Connections Marketplace. This milestone marks Vudoo as a first mover in […]

The company appoints three new leaders for global presales, North America sales and sales across EMEA and APAC regions, driving customer success and leading the industry’s AI software evolution Hyland, a leading provider of unified content, process and application intelligence solutions, and the pioneer of the Content Innovation CloudTM, is strengthening its sales leadership team as part of a […]

Fospha, the full-funnel marketing measurement platform, has launched its latest research uncovering the key to maximizing Google Performance Max (PMAX) and Paid Search performance in 2025. With brands increasing spend in Google’s Demand Capture arsenal, understanding its true return and optimizing for maximum efficiency is more critical than ever. The new Google Performance Max & […]