Author name: Mike SEO

Reach: Why Do Marketers Keep Chasing Audiences That Don’t Actually Exist?

Marketers have always gravitated toward the comfort of large reach numbers. On the surface, reach promises scale, influence, and opportunity. But outside of rare cultural moments like the Super Bowl, where audiences actively lean into advertising rather than feel disrupted by it, reach rarely delivers what marketers imagine. The bigger the reach number, the more…

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Azure Video Indexer: Boost Engagement Using AI-Driven Video Intelligence

Advertisers and media teams face a growing challenge: video is now the dominant format for brand storytelling, yet the intelligence behind ad performance is often limited to surface-level metrics. Impressions, watch time, and click-through rates rarely explain why some creatives resonate and others fade. Teams experiment with new concepts, iterate on copy, try different hooks…

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