Author name: Mike SEO

Google Expands Ads In AI Overviews To More Countries But Not For Sensitive Verticals

Google quietly updated its AI Overviews ad documentation to say that ads in AI Overviews are supported in Australia, Canada, India, Indonesia, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, Philippines, Singapore, and US. Previously, it just said it was available in the US and “will expand to select English speaking countries soon."

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The 2026 State of Performance Marketing Report: How Inflated Signals, AI Noise, and Disconnected Tools Are Derailing B2B Growth

Survey of 750 marketing leaders finds AI is amplifying performance noise while 25% of marketing spend fails to drive outcomes. DemandScience, a global leader in B2B performance marketing solutions, published the “2026 State of Performance Marketing Report: Exposing the Marketing Data Mirage,” featuring insights from hundreds of marketing leaders, revealing the extent to which misleading […]

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Adform Strengthens Omnichannel Media Buying With Strategic Acquisition Of Goldbach’s Advertising Technology Division, Splicky

Adform, Europe’s leading independent media buying platform, today announced the acquisition of Splicky, the advertising technology division of Goldbach Group, one of Switzerland’s largest advertising marketers. Founded in Berlin, Splicky has built a strong footprint across the DACH region and is a recognised leader in Digital Out-of-Home (DOOH) advertising. The acquisition strengthens Adform’s global omnichannel […]

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AI Boosts Analytics to Empower Enterprises, ISG Says

Analytics software modernizes to meet new generation of requirements for more intelligent business decisions and actions, new research says Analytics software is being transformed into an AI-powered asset that is essential to business strategies in all industries, enhancing organizations’ ability to prepare and use data for competitive advantage, according to new research from global AI-centered […]

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Ecer.com Redefines Cross-Border B2B with an All-in-One Mobile Ecosystem

As global commerce shifts from stationary desks to the palms of hands, recent industry data reveals that over 70% of cross-border procurement is now initiated or completed via mobile devices. Leading the charge in this digital transformation, Ecer, a world-class mobile B2B marketplaces, has announced the enhancement of its mobile ecosystem, integrating AI-driven data and […]

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