Author name: Mike SEO

What is Authority?

In the digital landscape, authority has become a critical determinant of business success, yet it remains one of modern business’s most misunderstood and poorly measured aspects. At its core, business authority represents the degree to which a company or individual is recognized as a credible, trustworthy, and influential voice within its sphere of operation. However…

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Optimal Publishing and Promotion Times for Corporate Blogs and Social Media in 2025

Determining the best times to publish and promote content is often an overlooked strategic lever in digital marketing. Brands face unprecedented competition for attention across search, social platforms, and aggregated content environments. Algorithms increasingly prioritize recency, relevance, and early engagement velocity, which means that publishing at the wrong moment can suppress a piece of content…

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Independent Agencies Gain Scaled, Premium Buying Power Through New PubMatic, Untapped Growth, and tvScientific Partnership

AI technology, shared buying power, and real-time TV measurement come together to help independent agencies activate faster, buy with more transparency, and improve performance across premium CTV. PubMatic, Untapped Growth, and tvScientific announced a new partnership that strengthens how independent agencies buy and measure CTV. By bringing together modern AI infrastructure, direct access to premium […]

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