Alter Agents Study Finds Consumer Sentiment Shifting: Loyalty is in, Luxuries Are Out, and Financial Caution is Growing
2025 Consumer Sentiment Study shows Americans are cutting non-essential spending, turning to rewards programs, and preparing for a tougher economic year ahead Alter Agents, a full-service strategic market research consultancy, released findings from its 2025 Consumer Sentiment Study, revealing how economic anxiety is reshaping consumer behavior in real time. As inflation, political division, and tariff concerns […]