Author name: Mike SEO

Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI decisions.

Dive into the discussions around SEO adaptations and LLM impact on the industry with host Shelley Walsh and industry veteran Grant Simmons.
The post 35-Year SEO Veteran: Great SEO Is Good GEO — But Not Everyone’s Been Doing Great SEO appeared first on Search Engine Journal.

This week’s Ask a PPC explains why goal-based bidding can overspend budgets and how ROAS, CPA, and pacing actually behave inside ad auctions.
The post Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC appeared first on Search Engine Journal.

Helical IT Solutions launches Helical Insight 6.1, enhancing unified embeddable open-source BI with paginated canned reporting, interactive dashboard and AI Helical IT Solutions is excited to release Helical Insight version 6.1.0.862, a significant update to its open-source Business Intelligence (BI) platform. This release reinforces Helical Insight’s vision of becoming a comprehensive embeddable BI product that […]

New survey by the world’s largest tutoring network reveals rising suspicion, engagement fatigue, and growing demand for transparency as AI shifts online habits. A new national survey from Superprof, the world’s largest tutoring network, finds that as AI-generated content spreads across social platforms, people are growing more cautious about what they see, what they trust, […]

Google is rolling out an update for Google Ads advertisers to certify for some cryptocurrency and complex speculative financial products. This is “incrementally to all advertisers over a period of time and not all advertisers and certification applications will be affected immediately," Google wrote.

The other day, Google released the Google Search Console AI-powered configuration tool and we continued to wonder when the other features, like branded queries and the social channels would go live. Well, Google’s John Mueller confirmed Google is still testing those two features before they are more fully rolled out to more users.

There has been an uptick in complaints from businesses around Google local reviews disappearing or being removed. We had something similar last October and it was fixed in December and now I am seeing more complaints about reviews going missing.