Author name: Mike SEO

New Initiative Calls on Industry to Standardize Containerization Technology in Open RTB for Efficient and Scalable Ad Tech Deployment IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of its Containerization Project. The initiative addresses emerging challenges in the development and maintenance of programmatic infrastructure. Specialized bid enrichment and evaluation partners, […]

The integration enables clients to activate B2B audiences using AdLib’s DSP-agnostic infrastructure and measure results in Octane11’s purpose-built B2B analytics platform. AdLib Media Group, provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, and Octane11, the B2B data platform company bringing simplicity to enterprise analytics, today announced a strategic […]

Salsify’s global GDSN product also now supports additional regions, underscoring the competitive edge that GDSN + PXM unlocks for brand manufacturers Salsify, the Product Experience Management (PXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, announced a significant enhancement to its Global Data Synchronization Network (GDSN) product with the launch […]

Doceree, the world’s first global network of physician-only platforms for programmatic messaging, announced the integration of its cutting-edge AI-first solution—Spark with Epic, one of the largest electronic health record (EHR) systems in the US. With this expansion, Doceree aims to enhance the capabilities of EHR platforms, providing them with new and wider opportunities to engage […]

Build stronger customer relationships and drive revenue with powerful marketing tools designed to grow your existing customer base Cents, the leading all-in-one business management platform transforming how garment care SMBs grow, manage, and understand their businesses, announced major enhancements to Cents Accelerate. These updates are designed to help laundry businesses strengthen customer relationships and boost […]

Digimarc, a global leader in digital watermarking, has promoted Carle Quinn to Chief Operating Officer (COO). This appointment reflects Digimarc’s commitment to accelerating its business transformation and building long-term shareholder value through operational excellence and scaling to meet market demands. Since joining Digimarc as Chief People Officer in April 2024, Carle has been instrumental in aligning strategy […]

CHAI, the leading social AI platform, has significantly outperformed OpenAI’s ChatGPT in key mobile engagement metrics, according to new data published in a recent TechCrunch report analyzing the competitive AI application landscape. CHAI, the leading social AI platform, has significantly outperformed OpenAI’s ChatGPT in key mobile engagement metrics, according to new data published in a […]

ContentCon attendees witness the future of digital experiences in action – with all customers now receiving free access to real-time audience insights built directly into the CMS – fully integrated just five months after the company’s CDP acquisition Contentstack, the headless CMS pioneer and category disruptor in digital experiences, unveiled Contentstack Data and Insights, a […]

Google is now testing summarizing the stories listed on Google Discover with generative AI. Some are calling this adding AI Overviews to Google Discover, which I guess is about the same thing. Of course, publishers may be worried that these AI summaries will reduce clicks from Google Discover.